E-cigarettes have been the subject of a huge amount of debate in recent months and the latest comes from public health experts who suggest that they lose any reference to ‘cigarettes’ in their name to reduce their appeal to young people.
‘Nicotine Sticks’ is one of the names put forward that is said would distance the devices from traditional cigarettes and make them less appealing to under 18s. Shirley Cramer, the chief executive of Royal Society for Public Health, said: "If you called them nicotine sticks instead, it would make them less attractive and would hopefully discourage young people from using them and make them less swayed by all the advertising and marketing."
It is agreed that electronic cigarettes are significantly less harmful than smoked tobacco and provide a viable alternative to traditional tobacco products. Any changes to the law regarding e-cigarettes affects an estimated 2.1 million Britons who currently use the devices.
