As we are all aware the retail landscape is in a constant state of flux. Technology serves to both bring new products and services to the fore and render them obsolete. Indeed, the advance of the internet and e-commerce have had profound effects on the entire market, with many traditional retailers losing out or even being forced out of business.
The Office for National Statistics keeps a close eye on the UK’s shopping habits in order to monitor inflation, making the occasional tweak to the notional basket of consumer goods they survey to estimate the Consumer Price Index (CPI) inflation measure. These tweaks mirror the often subtle changes in our purchasing patterns, and often new products take time to be recognised, but next week the meteoric rise of the e-cigarette will be reflected in the CPI for the very first time.
multiCIG welcomes the inclusion of e-cigarette prices as an integral part of the way in which inflation is calculated as it serves as a both a validation of vaping’s new found and substantial presence in the marketplace and as a form of official acceptance of its ability to offer an alternative to traditional tobacco products. Moreover, we can now say with confidence that, through our competitive pricing, loyalty schemes and special offers, we’re doing all we can to keep a lid on inflation at a time when thousands of families are still feeling the pinch.
All things considered, we are also upbeat in our belief that e-cigarettes will not go the way of the dodo or the satnav, which has been superceded by smartphone apps and this week ditched from the list of 703 household items used by the CPI. We are convinced that the technology behind our products offers consumers a fantastic, positive lifestyle choice not available in the past.
Therefore we will continue to work on improving our devices and e-liquids, striving to improve the experience of our customers and delivering great products at highly competitive prices.
