Christian Mulcahy, our Business Development Director, was on BBC Radio Nottingham's DriveTime show yesterday afternoon, talking to presenter Verity Cowley about e-cigarettes and how they can help smokers switch away from more harmful tobacco alternatives.
It came on the back of last week's report, by the Institute for Economic Affairs, which argued that a lower tax on e-cigarettes would improve public health and consumer welfare.
The full interview is currently on BBC iPlayer (expires 28 September) and can be listened to online here by scrolling to 01.18.00 on the timing bar at the bottom of the clip window.
