New figures published this week showed that the number of smokers in England fell to an all-time low last year.
Figures released by Public Health England (PHE) showed that nationally, the smoking rate fell below 17% for the first time – although the smoking rate in the East Midlands (18%) was still above the national average.
PHE says the figures reflect the high number of people using quitting aids, with just over a million people (1,027,000) using an e-cigarette in an attempt to quit last year.
An expert independent evidence review carried out by PHE last summer concluded that the current best estimate is that e-cigarettes are around 95% less harmful than smoking.
multiCIG says the figures provide further evidence of the way e-cigarettes can be used to help people switch from using traditional tobacco products to less harmful alternatives.
Our business development director, Christian Mulcahy, said: “The figures released today are welcome and provide further evidence that more and more people who are looking to stop smoking are exploring e-cigarettes as the most viable way of switching from tobacco.
“Crucially, they also highlight the fact that e-cigarette use is not undermining attempts by smokers to quit. E-cigarettes are now the most popular smoking cessation aid used by UK adults looking to switch to a less harmful alternative.”