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The Office for National Statistics (ONS) has published research that appears to cast doubt on the claim that e-cigarettes represent a gateway to traditional tobacco products. The ONS data suggests that those who use e-cigarettes, like multiCIG and multiVAPE, are almost entirely current of former smokers looking for an alternative.Since they first came onto the market back in 2006, e-cigarettes and similar devices have become increasingly popular as many regard them as a viable means of kicking...

To help consumers to make informed decisions, products must be represented in as true a light as possible at all times and it is therefore right and proper that advertising and marketing are subject to robust regulation. After all, to live in a world where we could not trust the messaging we are exposed to would be, at best, highly complicated and, at worst, fraught with danger.In the case of e-cigarettes, a relatively young product category, there is every reason for the authorities to be both...

You know the use of e-cigarettes, and indeed vaping mod devices, has gone mainstream when Oxford Dictionaries, regarded by many as the most authoritative arbiter of the English language, selects ‘vape’ as its word of the year. According to Oxford Dictionaries, use of the word, defined: “to inhale and exhale the vapour produced by an electronic cigarette or similar device”, has increased twofold over the course of the last year. Special software was used to scan over 150 million...

The e-cigarette sector has seen marked growth in recent years as more and more people join the vaping revolution and, as an industry in its relative infancy, we have seen a great deal of evolution to boot. The quality and range of products is constantly improving and expanding and multiCIG is proud to play a leading role in the many positive changes taking place in the UK e-cigarette marketplace.The basic idea behind the development of e-cigarettes is a simple one. Many, many smokers enjoy the...

Britain’s premium brand of mod device, multiVAPE, has introduced a brand new line of exciting UK manufactured flavours to join its range of high quality e-liquids. In addition to the existing Menthol Mist, Tobacco Leaf, Vanilla Sky and Coffee Break, multiVAPE has now launched nine new flavours for customers to use with their multiVAPE device. The new range includes fruity flavours such as Strawberry Fields, Peach Mango, Wild Rain Forest, Black Cherry and Orange Zest, alongside sweeter...

‘So, it’s finally come to the end of my Stoptober challenge. It’s been a tough month but one that I’m really glad I’ve done it! At first I struggled a little with cravings for normal cigarettes and had to make sure I got in the habit of reaching for a multiCIG instead. I’ve tried to quit smoking before and have always given in within the first week so having multiCIG to turn to really helped. I think what really made it easier was that the e-cigarettes keep your hands busy and feel...

‘I can’t believe it’s been three weeks! Apart from one slip-up, (the less we say about that, the better!) everything has gone great and I definitely have to put that down to multiCIG. I’ve found them such a useful way to help me get off the cigarettes. The one cigarette I did have made me feel sick which I can only see as a good thing! As I’ve become more familiar with multiCIG I have decided to move onto the multiVAPE. The mod device is so easy to use and I get to try different...

‘It’s day 13 and I’m still going strong! I’m still enjoying my Golden Tobacco multiCIG and love that I can smoke it pretty much anywhere. Me and my partner went out for dinner yesterday and normally I would pop outside for a cigarette where it’d often be cold and windy and I’d miss out on the fun going on inside. This time I just got out my multiCIG. I even found that I didn’t need it for as long as usual.So far Stoptober is going well and the thought of smoking an actual...

‘I find that I tend to smoke more at the weekend, especially when I’m on a night out, so my first weekend of Stoptober was always going to be a challenge! Luckily, when I felt like I wanted a cigarette, I reached for my multiCIG instead and that took away my craving. Being around friends that are smokers was tough so I did find that I smoked more of my e-cig than usual but I’m hoping that as the month goes on it will get easier and easier to resist. I have to say, I’m looking forward to...

‘So, three days into the challenge and I can now kiss/hug my boyfriend without him complaining that I smell of cigarettes! He doesn’t like them so this is great! I’ve also got the freedom of smoking them round the house without the fear of making my house smell and I don’t have to go outside in the cold or the rain. So far, so good! I’m struggling a little with the cravings for a real cigarette but I’m really trying hard to ignore them and just reach for my multiCIG instead. They...